James M. Bradley Jr., Ph.D.
Strategic Research Leader
I drive strategic business decisions through user insights that increase revenue, improve retention, and strengthen competitive positioning
Proven Results
Key Accomplishments:
- Research that shifts strategy: Redirected millions in product investment by challenging assumptions with evidence before engineering committed
- Field research program: Designed ongoing in-person research capturing authentic behavior—not one-off studies, a sustainable practice
- Measurement infrastructure: Built standardized scales tied to business KPIs, now used across product teams
- 3 research practices built from zero: PointsBet, plus two institutional research functions in higher ed
- True methodological fluency: Experimental design, survey methodology, ethnographic observation, contextual inquiry, diary studies—whatever the question requires
- PhD rigor on product timelines: Defensible methodology that ships in weeks, not quarters
My Approach
Research Philosophy 🔬
I believe evidence should lead, not validate. My approach combines PhD rigor with product speed. Defensible methodology that ships in weeks, not quarters. I’ve built this philosophy across industries with three research practices created from scratch.
Methods in Action 🎯
I don’t just run studies—I build sustainable research programs. Field research with real stakes. Co-creation sessions where customers shape solutions. Measurement systems tied to business KPIs. Infrastructure that scales beyond individual projects.
Strategic Impact 💡
Research that redirects millions in product investment. Insights that prevent failures before engineering commits. Evidence that shapes roadmaps, not just validates them. Real business outcomes, not just research theater.
Featured Case Studies
Strategic Product Validation: Preventing $2M Investment Failure Through Evidence-Based Leadership
Strategic research reframing that prevented $2M+ investment in an unvalidated product. Challenged leadership assumptions with evidence-based insights, redirecting engineering resources toward proven user needs and measurable business outcomes.
Transforming Resource Allocation: From Opinion-Based to Evidence-Driven Decisions
Mixed-methods research that transformed resource allocation from opinion-based to evidence-driven decisions. Created reusable frameworks influencing millions in engineering investment while establishing organizational standards for strategic prioritization.
James M. Bradley Jr., Ph.D. 